The deepening of the integration of the kitchen is developing rapidly

In fact, with the deepening of the integration of the kitchen, high-end embedded smart kitchen power is developing rapidly.In the first half of this year, jd.com's sales growth was up to 73 percent, with embedded kitchen appliances growing at 130 percent, according to jd.com.For embedded electricity can be for cabinets, kitchen layout for the integration of design, neat and beautiful, functional diversity, also solved the multiple purchase, installation, such as headache, and a growing number of consumers.

According to the method reported in Germany on October 6, Siematic high-end kitchen equipment manufacturers, family companies in Germany to China suzhou Nison, sheng group company sold a majority stake in the company general manager and the family's third generation representative hickman (Ulrich Siekmann) and its sister still holds a minority stake, and will continue to management, production will also stay in Germany.

Siematic, said companies were profitable last year and this year to sell shares purely strategic considerations, intended to use sheng group to develop the Chinese market.Currently, the Chinese market accounts for only 4 percent of the company's annual sales of about 100 million euros.Future Siematic will consider selling embedded kitchen in China, will soon show opened its first store near Shanghai.

According to the cologne strategy consultancy, sales of China's overall embedded kitchen will rise from 2 million to 8 million by 2030, but competition is fierce.

Brand background

Since 1929, began producing top SIEMATIC kitchen furniture.SIEMATIC selection in the process of manufacturing high quality materials, using the consummate craft, and through strict quality control system of the test.SIEMATIC product inspection standard product inspection is more demanding than factory.German companies have created attractive and innovative products that the world expects.These products are classic in terms of technology, design and quality.Constantly meet the high expectations the needs of users is the foundation of many German company outstanding achievement, SIEMATIC is one of them.In 1960, SIEMATIC kitchen series are exported to all over the world, has been widely applied to apartments, villas and other places, whether in the cities or the countryside, more than 60 countries, different cultures, are feeling the German brand of high quality.